One of the most important things to do in marketing your home is to properly show it to prospective buyers. It needs to be presented in the most favorable way.
To just go around the home and point out the obvious (kitchen, master bedroom) will not do. You can capture the buyer’s interest and close the deal if showing is done right and lose him if it’s done wrong.
One of the most important requirements when hiring an agent is the ability of that agent to help prepare your home for showings and getting other agents interested in showing your home. All/Pros agents have been trained to do exactly that.